KREN: THE NEW DENIM
There is an art in Japan called Kintsugi and it is also known as the art of repairing broken pottery. What is truly amazing about this art is the fact that instead of using usual glues, or other related techniques, Japanese artists use lacquer dusted or mixed with powdered gold, silver, or platinum, to repair their objects. The result is a brand new pottery, which is a unique item whose breakages and repairs add value to it and hence becomes part of its history rather than something that needs to be disguised.
There is an art in the fashion industry called recycling; it preserves and protects the environment by following ecological and fair fashion principles. As the Kintsugi art, this fair fashion creates new yarns from already existing materials, it praises flaws and imperfection, it gives a new value to used items, and makes us fall in love with the new art.
Among our yarns, the first to be conceived within this green, organic, ecological philosophy is our yarn called KREN: 100% eco-friendly cotton, coming from scraps of vintage jeans. Kren is a fair fashion item, in line with the latest trends in ecological fashion.
Generally speaking, recycled yarns come from the waste of the hosiery industry from countries of Europe and they are the response against the trends of fast fashion and irresponsible production. As you may know, the whole process of recycling comes from a brand new system of manufacturing yarns that consists into using recycled fibres: a unique kind of card spinning system, saving water and energy in the process, without using polluting dyeing, with no need of new synthetic fibres nor discharge into the environment either.
Nowadays, the card spinning process uses a particular system through which the materials are unraveled. This system makes it possible to integrate 10% to 15% of recycled fibres into the melting of the mélange yarn that is mixed with other new fibres. Furthermore, cellulose materials can be used again and slow down the deforestation as the viscose is made of fibres from trees. Also, we can reuse cotton fibres and avoid the overproduction of these materials that can be harmful to our earth. Today, recycling the waste is a great environmental opportunity to preserve earth.
As far as Kren is concerned, it is a sustainable and eco-denim yarn, coming from recycled jeans, selected considering their shades of color, from lighter to darker shades of black and blue, then put together. Later in the process, these jeans are cut into the size of shorts and their legs are transformed into fibres. At this time, the cotton fibre is mixed with polyester recycled from plastic bottles (pet).
Nonetheless, the card spinning system is a very technical process where fibers are individualised and impurities are being removed, in order to obtain a good fiber that can be spun. Moreover, the yarns produced with the carded spinning system are softer than those produced with other spinning systems.
By choosing to create your individual knitwear with Kren you support smaller brands in pushing the ethics further and faster, you participate to the protection and preservation of the earth, and you become a conscious consumer yourself. In fact, Kren can be recycled itself.
In a world made of continuous changes, transformations and speed, where we waste more than we buy, we gradually relearn the value of things done with tranquility: slow life and slow fashion, love for nature and small things is what we need now.